2022 is here, and brands around the world are anticipating a year full of growth and expansion after two extremely difficult years. Digital marketing is more competitive than ever. Due to the many restrictions that are placed on global businesses, digital and online business growth has exceeded expectations.
These growth statistics are amazing. Social media advertising spending in the USA reached $43 billion by 2020. This represents a 20% increase over 2019. This figure was also increased by 18% in 2020. There have been significant increases in engagement, spending, and conversions across the board. Digital marketing is on a constant upward trajectory that brands cannot ignore, from SEO to content marketing, paid advertising, and email marketing.
We thought it would be a good idea to take a look at 2022’s digital marketing trends. What trends should you be watching and what are you planning to do for the remainder of the year?
Increased Personalization with More Consumer Insight
Personalization has been the only way for brands to stand out in a highly competitive digital marketplace. This trend is expected to continue in 2022. With the advent of new technology that can pull customer data and analyze it, more platforms and tools are being created.
Companies can use consumer insights to get a better understanding of their customers and tailor messaging to them. Brands have made Insight communities a prominent source of information. Insight communities use highly profiled and engaged customers to find agile, actionable first-party data.
This feedback is valuable and immediate and allows brands to plan marketing campaigns, validate their brands, and accelerate the development and launch of new products and services. Personalized messaging and targeted campaigns have higher conversion rates than any other marketing strategy. You can make sure you hit the right target every time by making smart use of consumer insight.
Pivoted Social Media Goals
Social media and its role as a digital marketing tool have evolved significantly over the past decade. For many years, social media has been dominated by the number of followers, engagement levels, likes, comments, and likes on posts. Slowly, however, the focus has shifted to authentic followers who are genuine interested in the brands.
However, authentic followers and genuine interest require a lot of resources. Global companies have witnessed the positive impact that a Facebook agency has on their business. It is difficult for companies to stay ahead of the curve and remain at the forefront in social marketing with constant updates to Facebook algorithms, policies and ads. Finding an agency that is truly interested in your profitable and sustainable growth is the key.
You need to know your customers well, and your content and marketing strategy is also important. To grab people’s attention, content must be both comprehensive and flexible. This is why personalized messaging and continuous monitoring of campaign success are so important. Monitoring campaign metrics is crucial for planning future campaigns that are successful and it is also essential for content planning.
It is important to note that increasing numbers of customers shop directly through social media platforms. This means that smaller businesses can market more effectively and reach wider audiences with a lower budget.
Mobile Apps Must Be Taken Seriously
Apps have been the subject of much attention over the years. However, this is something that should be seriously considered. Apps can be a costly expense for your company. If you don’t have clear goals for your app you might want to focus your marketing budget on other channels.
Apps can help brands reach audiences that social media platforms or websites may not be able to reach. Apps also reduce cart abandonment and speed up transaction processing. You should establish some goals for your app. How can you market your app to a new audience? How will you make your app stand out from the more than 200 billion apps currently available in the stores?
Successful apps are often created by companies that create a unique USP. Their app is different from other apps and offers customers a unique way for them to connect with their brand. You can reach new audiences with unique offers, discounts, and strategic alliances. This will increase downloads.
The Bottom Line
Brands must remember that authenticity, customer experience, deep consumer insight, and user-focused material will all be critical in 2022. Companies that violate these guidelines could face severe penalties if they are found out.
Although more customer data is readily available to brands around the world, it’s important that they are aware of the restrictions associated with such access. It is important to familiarize yourself with local regulations so that you can be compliant in all regions where you operate.
