Valentine’s Day is just around the corner, and everyone wants to look good for the big day! According to research, consumers spent $26 billion on Valentine’s Day in the United States in 2023. If you want to get more of that money for your business, here are five tips to get your salon ready for Valentine’s Day.
Put up plenty of decorations
To get your customers into the Valentine’s Day spirit, your salon needs to look the part. Decorations can go a long way setting the vibe for the holiday.
Hang plenty of pink hearts and streamers around your salon, display beautiful flower arrangements, and maybe even throw some rose petals on the floor or in the sinks. If you put the romance in your salon, your customers will pick up on that energy and want to look their best for their significant others.
Some of your decorations should include holiday-themed posters that showcase your special Valentine’s Day styles and deals. Since you’re busy making clients beautiful, you probably don’t have time to design graphics from scratch. That’s where templates come in.
There are thousands of salon templates available online from sites like PosterMyWall. Just choose the template that best fits your salon’s style, add your personal Valentine’s Day style with the easy drag-and-drop editor, and you’re ready to print! Hang your posters around the salon to get customers in the Valentine’s spirit. You can also save a digital copy to your device to upload to your website and social media accounts.
Offer Valentine’s Day couples packages
What’s better than getting a makeover for yourself? Getting one with your significant other on Valentine’s Day! Couples packages are a popular Valentine’s Day marketing tactic for salons.
Offer a discounted price for any couples that visit your salon for Valentine’s Day. Couples are typically looking for something romantic to do on Valentine’s Day anyway, and a special deal to look gorgeous on the most romantic day of the year is nearly irresistible!
Not only do you make couples look and feel better together, but you also get two clients instead of just one. The couples are happy with their quality time and new styles to show off on Valentine’s Day, and you get more business for your salon. That’s a win, win!
Run limited-time deals
Nobody can resist a good deal. And a holiday is the perfect excuse to offer a few limited-time discounts.
Put together a few Valentine’s Day specials for your salon. You can do just some simple discounts on your existing services or put a few services together into a Valentine’s Day package — like a cut, color, and wash combo to make clients look fabulous for their Valentine’s Day dates.
The discounts will draw people into your salon, and the fact that they’re only around for a limited time will add a sense of urgency, encouraging people to take advantage of your deals right away.
Work with an influencer
Influencers are people with massive social media followings. And some of them will promote a business on their channel — for a fee, of course. You could work with an influencer to get your salon’s Valentine’s Day offerings in front of a much wider audience.
The key to influencer marketing is to choose the right influencer. And with over 64 million influencers on Instagram alone, that’s sometimes easier said than done. You want an influencer who specializes in your niche, which would be something in the fashion industry.
Then, you’ll want someone with a somewhat local following. It doesn’t make sense to work with an influencer who’s following is in a different state or country. How many of those followers will travel that far for a makeover, even if your Valentine’s specials are the best around?
Finally, you’ll need to look at cost. The larger an influencer’s following, the more expensive they are to work with. However, some influencers will promote your salon for something other than money, like perhaps some free or discounted services. There’s no “standard” when it comes to working with an influencer. See what kind of deal you can work out for some extra exposure!
Start an email newsletter
Email might be the oldest form of internet communication, but that doesn’t mean it’s obsolete! In fact, email has one of the highest returns on investment of any type of digital marketing. The average marketing email generates an incredible $36 for every $1 spent, which is why it’s perfect for your salon’s Valentine’s Day promotions.
Before Valentine’s Day rolls around, start sending some themed email newsletters. Tease your upcoming deals or specialized styles for the big day. And don’t forget to decorate your emails with plenty of Valentine’s-themed graphics and colors to get your readers in the holiday mood.
Collect client email addresses throughout the year, and whenever you need to promote something, like an awesome Valentine’s Day deal, you’ll have tons of contacts to send your newsletters to, making them that much more effective.
Add some beauty this Valentine’s Day
Salons and Valentine’s Day go together like chocolates and roses. People always want to look good for their romantic evenings, and you can help! Decorate your salon with plenty of hearts and posters, offer special couples salon packages, run some limited-time deals, work with an influencer, and start an email newsletter.
With all your marketing efforts in full swing, your salon will definitely be ready for Valentine’s Day!
